[ARTICLE] Head and Shoulders Launches its Suprême Series with Sandara Park and Mario Maurer

Most women think that soft and dandruff-free hair is an impossible combination to have. For the longest time, it was widely accepted that having a healthy scalp also meant living with dry hair that anti-dandruff shampoos were harsh for your hair.

Now, all that is in the past with a scientific breakthrough from Head & Shoulders, a pioneer in scalp health development and the world’s number one anti-dandruff shampoo brand, as they launch the new premium Head & Shoulder Suprême  Series Shampoo and Conditioner with Moroccan Argan Crème in the Philippines a first of its kind.

Head & Shoulders’ latest innovation fuses its scalp-to-tip know-how with brand new ingredients to create a product that answers what women want and need beautiful, deeply moisturized, soft AND dandruff-free hair. The Head & Shoulders Suprême  Series with Moroccan Argan Crème comes in two variants: Head & Shoulders Suprême Moisture Shampoo and Conditioner infused with orchid perfume; and Head & Shoulders Suprême  Smooth Shampoo and Conditioner, made with honey.

Head & Shoulders Suprême Moisture Shampoo and Conditioner leaves the hair touchably soft and intensely moisturized from root to tip. On the other hand, Head & Shoulders Suprême Smooth Shampoo and Conditioner leaves hair feeling super soft and smooth leaving locks perfectly polished all day. Both variants are infused with Argan crème and made with micro zinc technology that makes lusciously soft and 100% flake-free hair a reality.

Designed to be used with the shampoo, the new Head & Shoulders Suprême Conditioner, contains Behentrimonium Chloride (BTMAC) or Better Targeting Magnetic Attraction Compound which targets damaged areas on the hair fibre for better conditioning. BTMAC is a dual-functional molecule that helps restore the cuticle, gives softness to the hair, and enables ease of combing while retaining moisture for up to 24 hours. The conditioner is also blended with rich alcohols for enhanced conditioning benefits, and 0.5% ZPT for enhanced scalp benefits.

Head & Shoulders’ scientists have long known that an unhealthy scalp leads to unhealthy hair. In fact, scratching alone can cause damage to the hair fibre resulting to dull, lack-lustre strands. Specifically, it was shown that oxidative stress leads to having an unhealthy scalp which then grows unhealthy hair. The best thing is that the new Head & Shoulders Suprême Series’ formula combines micro zinc technology and argan crème to effectively combat oxidative stress.

Saint Tiu, Principal Scientist, P&G Hair Care Asia Pacific comments; “Research from Head & Shoulders reveals that an unhealthy scalp compromises the hair surface and effects how hair develop, meaning unhealthy hair is born from an unhealthy scalp.  An unhealthy scalp will breed unhealthy new hair with damaged cuticles from the point at which the hair emerges, causing hair to be dry, dull and rough.  With new Head & Shoulders Suprême with Argan Crème, scientists are able to give women beautiful, nourished and smooth hair, while at the same time caring for their scalp.”

The Head & Shoulders Suprême Moisture Series has a blend of floral and fruity notes for a great scent right from opening the bottle. Its brand new packaging design includes its iconic swan-shaped shampoo bottle and never-been-see-before new tube-shaped conditioner bottle holds a lot of promise for users.

No less than Sandara Park, Chie Filomeno, Janina Manipol, An Estrada, En Estrada, Michelle Dy, Cha Ocampo, Haley Dasovich, and Kianna Dy have been named as the new Head and Shoulders Suprême Ambassadors. These women show everyone that lusciously soft, dandruff-free hair is now possible. Equally proud of their dandruff-free hair are fellow ambassadors Mario Maurer, Nico Bolzico, Jeron Teng.

“I’ve always wanted to keep my hair flake-free, but anti-dandruff shampoos could be harsh on the hair. I’m so happy with Head & Shoulders Suprême! It’s given me super-soft, beautiful and clean hair while leaving my scalp healthy,” said Sandara.

“I’m amazed at how my hair is so clean, without being dry and stringy. I didn’t know this was possible,” concluded Sandara.

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Credits: Orange Magazine

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